Joe Schmo — Build Your Case (8 × 454 g)

Joe Schmo· Calgary, Alberta

Joe Schmo comes out of a Calgary roastery that Jeff Farris started in 1994, as set on roasting good coffee and getting it to people then as now. What began as a small operation grew into a full roasting and processing facility, and the mission never changed. Joe Schmo itself was created in 2025 for one reason: a favourite cup had quietly become unaffordable. Be a Joe!