About Us

We've been on both sides of the problem.

Between us, we've worked in open pit mines, run rescue teams, held a Cannabis micro-processing licence, managed natural health programs inside one of Canada's oldest grocery chains, and built brands from scratch.

We've watched incredible Canadian products get buried by platform fees, strangled by Net-60 payment terms, and outcompeted by imported goods with better margins — not better quality.

That's the problem MasterCase was built to fix.

MasterCase is a Canadian wholesale marketplace where consumers buy direct from Canadian vendors by the case — at wholesale prices, with shipping included. No membership fees. No minimums. One price, one click.

For Canadians, that means unlocking pricing they could only dream of on everyday products — food, health, household, and more.

For vendors, it means a direct-to-consumer channel with zero setup cost, no listing fees, pre-paid shipping labels, and payment on delivery — not Net-30 or Net-60.

We built the thing we wished existed.

Mike Price (left) has spent years building and maintaining Canadian brands and products. That experience taught him exactly how brutal the current system is for quality Canadian producers. He brings operational discipline forged in heavy industry.

Max Michalowski (right) brings 20+ years embedded in Canadian health, wellness, and consumer goods — including building a wellness program inside Sobeys that increased natural and organic sales by 200% across 34 categories.

We're not observers. We're operators. And we're done watching Canadian businesses get squeezed.