{"title":"Joe Schmo","description":null,"products":[{"product_id":"joe-schmo-build-your-case","title":"Joe Schmo — Build Your Case (8 × 454 g)","description":"\u003cp\u003eEight 454 g bags of coffee, in whatever mix you want: pick from four roasts and we ship the case at one flat price.\u003c\/p\u003e\u003cp\u003eJeff Farris has been roasting in Calgary since 1994, and what began as a small operation grew into a full roasting and processing facility. Joe Schmo is the line he started in 2025, for one reason: a favourite cup had quietly become unaffordable. Just good coffee.\u003c\/p\u003e","brand":"Joe Shmo","offers":[{"title":"Default Title","offer_id":42949964824661,"sku":null,"price":159.92,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/8156\/6549\/files\/Joe-Schmo-SelectACase-tile_27c84f92-6504-41e8-bef8-c87e9430e59d.png?v=1791337619"}],"url":"https:\/\/mastercase.ca\/collections\/joe-shmo.oembed","provider":"MasterCase","version":"1.0","type":"link"}